Website Analytics & Tracking Setup (One-Time)

Web analytics is the process of analyzing the behavior of visitors to a website. The use of web analytics enables a business to attract more visitors, retain or attract new customers for goods or services, and increase the dollar volume each customer spends.

Web analytics is a business intelligence resource for website owners. Typically, it enables marketers to track the user activity and usage on any web-based solution (e.g. websites, social media platforms, web apps).

The ultimate objective is to ensure the integrity of the incoming data streams. While the normal cost of deploying any online solution is low and/or free, it’s critical to ensure the reliability of these data streams.

Beyond trusting the incoming web analytics data, it’s important for the data to provide some actionable insights for marketing and operations parts of your business.

For data-driven insights, we leverage several web analytics solutions to holistically measure impact. This involves a whole range of techniques and terminology: measuring different outputs, tracking website visitors, and interpreting the meaning of data.

  • Audit Google Analytics (GA)
  • Reconfigure GA in accordance with best practices
  • Port Google Search Console (GSC) data into GA
  • Set up site usage tracking on CLIENT_NAME
  • Measure/create analytics baselines
  • Create monthly Google Data Studio report
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$294 – $780

(Base Rate)

Description

Marketeering Group will install, optimize, and test the following tools as part of this service: Google Tag Manager, Google Analytics, Google Search Console.

  • Page view and acquisition tracking via Google Analytics / Google Tag Manager
  • Event tracking via Google Tag Manager / Google Analytics (phone and email clicks and contact form submissions)
  • Sitemap submission via Google Search Console
  • IP address and spam filters via Google Analytics
  • External link clicks exiting website via Google Analytics
  • Video plays and whitepaper downloads via Google Analytics
  • Demographics and benchmarking data via Google Analytics
  • Google Search Console integration with Google Analytics

New Analytics Accounts = 3-Hour Setup
Existing Analytics Accounts = 6-Hour Setup
Additional domains or regions = 2-Hour Add-On Per Domain or Region

Process

  1. Marketeering Group will gain access to your existing Google accounts (Analytics, Search Console, & Tag Manager) as an admin.
  2. If you do not have these accounts yet, we will create them for you with a Gmail of your choice.
  3. After a quick discussion of your goals for the website, we will set up proper filters, views and reports so you can begin understanding the data from your website.

Terms & Conditions

  • Marketeering Group agrees to provide the client with full and constant administrative access to all Google tools registered on the client’s behalf.
  • The client is responsible for familiarity with Google tools, and only Google’s public guidance and suggested reading will be provided by Marketeering Group as part of this service, unless as part of an ongoing consultation retainer.
  • The client agrees to provide all necessary website and tool administrative access requested from the conversion rate optimization (CRO) strategist providing this service on behalf of Marketeering Group within a reasonable time from the request.
  • Marketeering Group will retain an administrative email account for Google tools for the sole purpose of providing support and as part of a marketing service agreement with the client. The client’s traffic and conversion data will never be shared with an outside party without express written permission from the client. At the client’s request, Marketeering Group’s access to the client’s Google accounts must be removed within 72 hours of the request.
  • Marketeering Group agrees to obtain written permission from the client before granting any access requests to Google accounts managed on the client’s behalf.
  • Marketeering Group is not responsible for the ongoing integrity of Google Analytics, Google Tag Manager, and Google Search Console implementations as part of this service, beyond verifying that the initial setup is correct and recording data properly.
  • Please also refer to the terms and conditions for each respective tool included in this service:

Internal Sales Questions

Business Decisions:

  • Who looks at the website performance metrics?
  • How does your company acquire leads?
  • What does your sales team do once it acquires a lead?

    • Marketing Baselines:

  • What website platform do you use for your CMS?
  • How many domains and subdomains is your Google Analytics tracking?
  • What channels do you use for marketing the brand (both online and offline)?
  • How does your offline and online marketing work together?

    • Digital Marketing Efforts:

  • What channels do you use for your digital campaigns?
  • Are those digital channels reflected in your custom Channel Groupings?
  • For non-website traffic, do you use any UTM parameters to segment traffic sources?

    • Technical Deployment:

  • What Goals do you have configured?
  • Do you have any custom dimensions configured?
  • Do you have any custom channel groupings configured?
  • Do you have any audience segmentation?
  • Do you have any content segmentation?
  • Do you have any content categories?
  • Is your Site Search configured in GA?
  • Is each step of the Ecomm funnel being tracked?
  • Do you use a Google Snippet or a Google Tag Manager to deploy your tracking?
  • How long do you want to retain your website data?
  • Is there any internal traffic that needs to be excluded from Referral traffic?
  • What event tracking do you specifically have set up?

    • Desires:

  • Is there anything else you’d like to track?
  • Is there anything else you’d like to know about users on the website?
  • Do you want the broad strokes? Or do you want some more granularity?
  • Do you use a CRM for tracking leads?
  • Do you use a website plugin for form submissions or a separate 3rd party solution?
  • Do you use any automated chatbots?
  • Are there any specific 3rd-party websites, services, or solutions where you send users that you’d liked tracked?
  • Do you have internal traffic filtered out from the GA View you use for analysis/reporting?