Conversion Path Creation
Your ads will be much more successful when our team manages the landing pages by regularly testing, observing behavior, and making adjustments to improve conversions. The smallest changes often lead to two to three times return on investment in your advertising.
$150 – $600
| Number of Campaigns | A/B Split | Additional Sign-Up Fee |
|---|---|---|
| 1 | Yes | $450 |
| 1 | No | $300 |
| 2-5 | Yes | $600 |
| 2-5 | No | $450 |
| 5-10 | Yes | $900 |
| 5-10 | No | $600 |
One key to success in advertising is maintaining a high-quality landing page. One of the best ways to ensure that the cost of advertising is as low as possible is to improve the relevancy score, which Google uses to judge how well the ad it’s delivering matches the page it’s sending people to. Because this directly impacts the user’s experience, Google favors ads and landing pages that provide a better experience and most closely match what it believes the intent of the users to be.
Landing page management involves initial improvement of relevance through on-page changes, discretionary split testing of the landing page, and adjustments to decrease the bounce rate.
What the setup process like for ad landing page?
- Set up the account on the proper landing management system.
- Install a plug-in on the site and configure the page’s look and feel.
- Set up conversion tracking in an app or on Heap Analytics.
What’s the ongoing work involved in managing landing pages?
- Check on leads and make notes for reporting on total leads, conversion rate, and other key metrics.
- Observe heat maps, click maps, and other performance data.
- Make adjustments to the page based on the data that has been collected.
How much does Ad Landing Page Management Cost?
| 1 | 2-5 | 5-10 | |
| Yes AB Split Test | $225 / month and a $450 sign-up fee | $450 / month and a $600 sign-up fee | $600 / month and a $900 sign-up fee |
| No AB Split Test | $150 / month and a $300 sign-up fee | $300 / month and a $450 sign-up fee | $450 / month and a $600 sign-up fee |
What are the limitations of the Landing Page Management service?
- This service is limited to the resources listed in the Process section and the variable options you selected.
- Marketeering Group reserves the right to use the landing page management system of their choice.
- Marketeering Group will use no more than one hour per review, and no more than two hours for set-up:
- Should you require more consulting or landing page revisions, you may purchase extra design and consulting hours.
- Your landing page will not go live unless approved or preapproved.
- Marketeering Group does not guarantee particular conversion rates, only that we will work to improve them.
- Delays or inefficiencies in the delivery of this service that are caused by your lack of approval or failure to deliver material will in no way void your commitment to Marketeering Group.
What can you expect to in the delivery of Ad Landing Page Management?
- Marketeering Group will apply the work and submit the landing page for approval within two weeks of the order time.
- Your account manager will manage reporting and deliver it along with their regularly scheduled report.
Stats for landing pages: https://blog.hubspot.com/marketing/landing-page-stats