Digital PR Campaign Management

Digital PR Campaign Management is an hourly service used in the course of PR, link building, and other campaigns. Of course, there are many ways we can use Digital PR to help you reach new customers. Some of PR tactics include:

  • Research curated lists of awards, opportunities, and contacts for each location target.
  • Curated lists of awards, opportunities, and contacts for each location target
  • Press engagement to secure placements discovered from list building
Icon for Account Management

$98

(Hourly Rate)

Description

How is Outreach used for to support marketing?  

Outreach is done via email, social media, phone, postal mail and sometimes in person by a Marketeering Group team member.

 

How are Outreach professionals informed of what to communicate?

When this service is assigned, the account manager will communicate the scope and goal to the outreach specialist. They will provide the amount of people we are expected to reach, what messaging we’d like to reach them with, what method we’ll be using, and an idea of success (metrics/goals).

Process

What is the process involved in performing Outreach services?

The hourly allotment determines the initial scope, which will be refined by the Account Manager with regard to the objective, budget, and target list or personas. The outreach team then uses these parameters to identify the best mode of communication and messaging.

Once the plan is approved by the Account Manager (often in collaboration with the client), the Outreach team continues the regular regimen of outreach as directed, and then reports results to the Account Manager for inclusion in their regular reporting to the client.

      • Research curated lists of awards, opportunities, and contacts for each location target.
      • Curated lists of awards, opportunities, and contacts for each location target
      • Press engagement to secure placements discovered from list building

    How much do Outreach services cost?
    Most clients group outreach services into a regular monthly retainer, which can include both research to build outreach lists, and the actual process of sending out the messages. We can help you determine how long a one-time outreach campaign will take, or you can set a budget for larger campaigns that take more time. We require a minimum of 5 hours/month to allow for enough time to prove results, and some common packages include:

            • Monthly clients: $375/mo, a la carte clients: $500/mo (5 hrs)
              • 1 hr research, 4 hrs outreach
              • Enough to build a solid list of 40 press contacts and reach out to all each month
            • Monthly clients: $600/mo, a la carte clients: $800/mo (8 hrs)
              • 2 hrs research, 6 hours outreach
              • A common choice for businesses that want to find the best press opportunities for outreach
            • Monthly clients: $900/mo, a la carte clients: $1,200/mo (12 hrs)
              • 4 hrs research, 8 hours outreach
              • This tier is the sweet spot for most local business link building campaigns

    Remember – we’re happy to take on any projects that require at least 5 hrs of work, so let us know if you need a custom quote for outreach.

Terms & Conditions

What are the limitations of Outreach?

  • The client recognizes that Marketeering Group fees are strictly for strategic labor, and not for results or deliverables.
  • Marketeering Group cannot guarantee the outcomes from any outreach efforts, whatsoever.
  • Beyond general progress reporting, we will provide more specific reports of who/how we completed these hours upon request.