Linkedin Campaign Management
Content Creation, Profile Optimization, Engagement for Linkedin Campaigns
- After you have selected your social media package level, our social media specialist will begin research to learn about your brand and audience across all social media platforms
- Next, we will draft the copy and design for an initial social media content calendar and optimize your social media profiles including creating profile header/banner graphics that are on brand or promoting specific campaigns
- You will then review the first content calendar and graphic assets and request any desired changes.
- On a monthly basis, the social media specialist will provide the following:
- Posting and strategy: Create content and design for the number of posts included in the package purchased. Curate the content for the appropriate feed, and schedule the posts to publish cross-network on Facebook, Twitter, Instagram, and LinkedIn (other networks are billable in excess).
- Strategize the optimal searchable copy and any hashtags.
- Ads management: Research potential demographics and targets. Boost posts to reach an optimal audience for your brand on Facebook and Instagram.
- Health check: Review all social media pages to identify harmful activity and issues such as “trolling,” spammy posts, locked/unpublished pages, or problems with analytics.
- Reporting: Create monthly reports that include a snapshot of the client’s feed and engagement, strategy review, top-performing posts, reach numbers, and any updates made to the page/profile.