Sales & Marketing Alignment
Sales Audit & Strategy, Define MQLs/SQLs, Define lead stages, SLA and reporting, Establish feedback mechanism.
Modern B2B buyers rarely behave the way our models of the buying process describe, meaning both sales and marketing need to be ready and able to respond to to the actions of any lead at any time. It may sound simple, but a great many things can get in the way of these two functions working well together, especially when they have their own pressures, targets, and challenges.
It is the duty of business leaders like you to remove barriers, establish systems, and help sales and marketing achieve alignment to maximize the value of every single lead generated. Highly aligned organizations achieve 38% lead to sales conversion rate. Misaligned organizations, meanwhile, fail to follow up on 50% of marketing leads, and 79% never turn into sales.
For alignment to work, you need people, processes and technology to work together and support one another in the pursuit of common goals.
This service includes:
- Sales Audit & Strategy
- Defining your MQLs/SQLs
- Defining your lead stages
- SLA creation and reporting
- Establishing a feedback mechanism