Website Mock-Ups

For a Marketeering Group website build:

1. The process starts with a Discovery Meeting with the developer and/or account manager, where we will discuss your business and goals, as well as wants and needs for the new site.
2. After the Discovery Meeting, the developer and designer will work together to provide a couple theme options and send them to you for review. This happens within a week of the Discovery Meeting.
3. We will also make a plan for any needed content (text and photos) during this first week.
4. Once a theme is approved, and any needed content provided, the designer will get started on creating the mock-up graphic(s). These will be sent to you for review, typically within two weeks of receiving the theme approval and necessary content.
5. After you provide any requested revisions, the designer will complete a second draft and send to you for review.
6. You will have one final opportunity to provide feedback, then the designer will create a final draft of the mock-ups for approval.
7. Once the mock-ups are approved, the site build will move to the development phase.

For other projects:

1. The client will complete a design questionnaire and send over any existing assets or information.
2. We will send you a scope of work with the quote and timeline to complete the project.
3. Once the scope is approved, our Director of Creative Services will start brainstorming concepts that work to achieve your goals.
4. Then with a few concepts in mind, our designers get started on creating the graphic with direction from our Director of Creative Services.
5. We send you a first draft, and you send back any revisions.
6. We send a second draft. This is your chance for any final revisions.
7. Our team sends you the final deliverable of the design asset (PDF, jpeg, png, etc.).
8. If applicable, the design is then used in your marketing campaigns set by your Account Manager.

• If this is a one-time, a la carte project – the client will be provided with an estimated quote before the work begins, and the final invoice will be sent once work is complete. The final invoice may reflect any overages or additional revision hours that were requested or approved.
• If the project is quoted at over $2000, 50% will be billed upfront, and 50% upon project completion.
• If you have a monthly retainer in place, your Account Manager will assign time out of your retainer to work on projects that support your overall marketing goals. You may also send your Account Manager any design needs that you would like to use your retainer for. This time will be managed in consultation with your Account Manager and/or tracked in your monthly reports.
• The client must provide all branded assets that are necessary for the project before work can begin. We will not begin work until all assets are accounted for, or until a decision is made to work around the missing asset (i.e. past logo files and assets, font files, etc.).
• Standard turnaround times listed above are only estimates. Your estimated project turnaround time will be included in your scope of work or discussed in consultation with your Account Manager.
• Any collateral created has a limit of two revision rounds included in the quote. Additional revisions requested are considered an add-on and will be billed at $98 / hour for recurring monthly clients and $130 / hour for non-recurring clients.
• The client must approve all branding elements before we apply them anywhere online (if applicable).
• We will consider work complete when we deliver the assets to the client and no additional revisions are requested.
• The final deliverable delivered to the client will be the design asset(s) in PDF, jpeg, png, or similar file format.
• The final deliverable will be added to Marketeering Group’s shared client drive or sent to the client via other specified file share sites when the project is complete.
• Payment is not subject to an approved result. We will not approve refunds for delivered design hours for any reason whatsoever.
• Marketeering Group reserves the right to approve or deny refunds for unused (purchased) hours on a case-by-case basis.
• Rush orders for all design services are subject to a surcharge of an additional 20-50% of the total design fee.
  • Your rush project will receive priority over our current project lineup.
  • The client will be notified when a rush fee is required to complete a project in their requested timeline.
  • The rush fee will be applied to the scope of work and / or reflected on your invoice.

Pre-Development Questions:

1. What is your main goal for the new website?
2. What is your competitive advantage and/or value proposition?
3. What do you like and not like about your current site?
4. What are 2 – 4 sites that you like the look and/or functionality of? What do you like about each example?
5. Do you need any additional functionality on your site? (ex. complex forms, e-commerce, membership, event registration, etc.) [Note: extra functionality has extra costs, quoted based on needs]
6. Are there any specific design elements you want on the site?
7. What colors, fonts, and branding do you want to use? (Do you want to change your current branding?)
8. Do you need new text content for the site? If so, will you provide this, or would you like our team’s assistance?
9. Do you need new photos or graphics for the website? If so, will you provide these, or would you like to purchase a photoshoot or stock photo package?

Pre-WooCommerce Questions:

1. How many products are you going to be offering?
2. Are they all basic products that only have 1 option for each product or are there options (color, size, etc.) for the customer to choose from?
   1. If there are options, what are they, and how many choices are there for each? (Ex: Color – 5 choices, Size – 4 choices, etc.)
   2. Do the various options have different prices?
3. Does your shop need to do anything other than display the products and allow people to purchase? For example – Do you need membership, product filtering or comparisons, customizable product bundles, subscriptions, etc?
4. Are there any special conditions on purchases? For example – Are there minimum or maximum purchase amounts, quantity discounts, etc?
5. Will you be shipping outside of the US? If yes, are there any limitations on where you will ship?
6. Are you charging for shipping? If yes, will it be a flat fee everywhere or will it differ based on place, product, etc? If shipping changes, what are the parameters?
7. Where do you need to charge tax? What are the rates?
8. Do you want on site payments or are you okay automatically directing people to PayPal to pay? If you want on-site payments, do you have a preferred credit card processor?
9. Are there any other specifics about how the shop looks or works that I need to know?