Website Optimization Retainer
Pricing note: lower hourly rate used for contracted retainer hours
$1,430
(Monthly Rate)
Quarterly Website Strategy
- Meeting with the client and Marketeering Group to discuss the business’ current and upcoming goals, challenges and opportunities.
- Quarterly plan of website edits and/or tests that will implemented each month
- Quarterly plan of KPIs that will be monitored for the planned website tasks
- Wishlist of any additional website requests that will be revisited at the next quarterly strategy meeting
Monthly Strategic Development Work
- Implementation of the website tasks that were included in the quarterly website strategy plan
- Includes up to 5 hours of development work per month
Website KPI Tracking and Reporting
- Monthly monitoring and tracking of the website KPIs that were included in the quarterly website strategy plan
- Quarterly report including the final KPIs at the end of the quarter, plus analysis of results and recommendations for the following quarter
Development Work Flex Time
- Up to 2 hours worth of flex time per quarter for additional development work that was not included in the quarterly plan
- This time should be used for unexpected website revision needs that require a quick turn-around and cannot wait for the next quarter’s development plan
Website Hosting and Maintenance
- At the start of services, we’ll hold an initial discovery meeting with the client and Marketeering Group to discuss the client organization’s background, current status, digital marketing needs and goals.
- After this meeting, the Marketeering Group team will prepare the initial quarterly plan, including the development tasks that will be tackled each month and the KPIs that will be tracked to monitor progress. This will be sent to the client to review, and an optional meeting can be scheduled to discuss and adjust the plan, if needed.
- Each month, we will implement the development tasks laid out in the quarterly plan. At the end of the month, we will track metrics for the established KPIs.
- At the end of the quarter, we will evaluate the results of the tasks completed that quarter, and compile a report of the final KPI metrics, as well as a summary of successes and opportunities for further improvements. The report will also include any recommendations we have for tasks to include in the next quarter’s development plan.
- We will then schedule the next quarterly meeting with the client and Marketeering Group, where we will review relevant findings from the previous quarter’s report, discuss the client organization’s goals for the next quarter, and finalize the development plan for the upcoming quarter.
- If the client has additional time-sensitive development needs, that can not wait until the next quarter’s development plan, they may request additional edits through their Account Manager at any time. The client will have a small bucket of “flex time” available to use for these edits. If the available flex time does not cover the needed work, the requested edits will be billed at our regular hourly rate, and we will provide an additional quote for approval before completing the request.
- Website work and data tracking will be completed according to the quarterly plan that is set and approved by the client at the start of each quarter.
- Edits to the quarterly plan, after client approval, will require a change of scope and will incur additional costs.
- If additional development work is needed, beyond what is included in the quarterly plan, your quarterly flex time can be used for those requests. If the requests exceed the amount of included flex time, additional development time can be purchased at our regular hourly development rate.
- If additional third-party paid tools are needed to complete any of the website edits, the client will be responsible for those costs. Before beginning the related work, we will provide the client with a list of any recommended tools and their associated costs for approval.
- The website retainer service only covers edits to websites built in the WordPress Content Management System.
- The website retainer service covers edits to the website content, design and formatting. Minor functionality edits that can be completed within the existing website theme or with basic WordPress plugins may also be covered, if approved by Marketeering Group in the quarterly plan. Advanced website functionality edits or additions are not included as part of the strategic retainer service. Requests for additional website functionality will be quoted separately as an add-on project.
- H&M product limitations or M&S product limitations
Lead Qualification Questions:
- Is their website built in WordPress (or are they getting a new site build)?
- If no – we cannot offer the retainer service in a platform other than WordPress
- Are they looking for ongoing strategic development support, or a one-time project?
- If a one-time project – this is not the right service for them. We may want to look at doing a stand-alone project, or the client may not be a good fit.
- What is their budget?
- If under $1,300 /mo – this service is not the right fit
Discovery Questions:
- Do you have a current website? If so, what is the URL?
- What is your competitive advantage and/or value proposition?
- Who is your main target audience?
- What is your main goal for users on the website? What is your main call-to-action? For example, do you ask users to schedule a consultation, book a demo, buy a product, etc.
- What are your upcoming business and/or marketing goals?
- Does your internal team edit your website currently?
- Does anyone currently run maintenance and security updates on the website?
- Where is your website currently hosted? Where is your domain registration?